Wolves Name Youku Sports As Media Partner In China

By Taruka Srivastav | March 22, 2019

English Premier League team Wolverhampton Wanderers FC has named Alibaba owned Youku Sports as its media partner in China.

As part of the deal, Youku will be responsible for the distribution of exclusive video content from the club across multiple outlets.

Youku’s logo will be displayed on perimeter boards at Wolves home stadium and will bring exclusive Internet content rights and other benefits such as invitations to season-end dinners and usage of the VIP Suites for the Chinese fans.

Wolves will further be taking part in the Premier League Asia Trophy in China.