Wolfsburg Announce Veltins as Official Beer Partner

VfL Wolfsburg have announced that Veltins Brewery has become the official beer partner of the Bundesliga football team.

The deal will start in the 2013-14 Bundesliga season and will run for an initial three years, link supplying beer and mixed drinks at the Volkswagen Arena and connecting restaurants.

The partnership includes a perimeter advertising presence on TV-relevant areas, advertising in the arena, hospitality packages and special promotions for fans.

Veltins Marketing Director, Herbert Sollich Veltins said: “We felt at home with VfL Wolfsburg from day one, because we know the dedicated football heart of fans. Especially in Lower Saxony, the brand Veltins has long been in the hospitality and trading of fixed size. With the commitment to VfL Wolfsburg we see great potential for our activities in the region to further expand.”

Thomas Röttgermann, manager of VfL Wolfsburg: “We are delighted to welcome the Veltins brewery, a new investor in our VfL family. Veltins has long been in the German top-level sport, especially in football and is active as a sponsor and supporter.

“Veltins are a perfect match for VfL Wolfsburg and our goals.”