Wolf Blass Named Official Wine of ICC Cricket World Cup 2015 in Australia

September 11, 2014

The International Cricket Council (ICC) have signed a partnership with Wolf Blass, which will become the Official Wine in Australia for the ICC Cricket World Cup 2015.

Based in South Australia’s Barossa Valley, Wolf Blass is one of Australia’s most well-known and celebrated wineries, with a long history of supporting the game of cricket in Australia.

As part of the partnership with the ICC Cricket World Cup 2015, Wolf Blass products will be supplied at all venues in Australia.

Commenting on the announcement, Campbell Jamieson, ICC General Manager, Commercial, said: “As anticipation builds for Cricket World Cup 2015, the ICC is delighted to announce this new and exciting partnership with Wolf Blass. Wolf Blass has a worldwide reputable and established brand who share the ICC’s commitment to excellence. We believe that supporters will responsibly enjoy Wolf Blass products across all seven venues in Australia.”

Lisa Saunders, Treasury Wine Estates Marketing Director – Australia and New Zealand, said: “We are incredibly excited to be the official wine sponsor of the ICC Cricket World Cup 2015.”

“Wolf Blass has a fantastic history aligning to cricket and we’re looking forward to partnering with one of the biggest events on the 2015 sporting calendar.”

“This sponsorship will focus on the award winning range of Wolf Blass wines from Red Label, Yellow Label to Gold Label and above” she said.