WIX Filters to Sponsor NASCAR’s Richard Childress Racing

WIX Filters, a member of the Affinia Group family of brands, announced today it will join Richard Childress Racing and serve as the primary sponsor for the NASCAR teams pair of drivers.

WIXI will sponsor Ryan Newman for three NASCAR Sprint Cup Series races and one race with Brendan Gaughan in the NASCAR Nationwide Series during the 2014 season.

Newman will drive the black and yellow No. 31 Chevrolet SS at Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August, while Gaughan will carry the WIX Filters colors at Auto Club Speedway in March.

WIX Filters will also become a technical partner to both RCR and ECR Engines, providing air and oil filters as well as research and development support. WIX will utilize marketing rights to RCR’s drivers, cars and teams in the Sprint Cup Series and Nationwide Series. All RCR race cars will be adorned with the WIX Filters logo under the hood.

“Since 2010, Ryan Newman has been a tremendous advocate of the WIX Filters brand, both on and off the track,” said Mike Harvey, brand manager for WIX Filters. “Our customers have valued our relationship with Ryan, and we look forward to continuing our partnership with him in 2014. In addition, our technical partnership with RCR goes back many years, and we are excited to play a role at both RCR and ECR Engines.”

“WIX Filters is a first-rate partner to have for any team in racing,” said Richard Childress, president and CEO of Richard Childress Racing. “They are a market leader and the performance and reliability of their products helps us perform on the track. I look forward to also having WIX featured as the primary sponsor for some races next year with both Ryan (Newman) and Brendan (Gaughan).”