WISeKey to Build New Social Media Community for Barcelona
By Community | September 12, 2012
Spanish giants, Barcelona have agreed a new partnership with WISeKey to build the first global WISeID FC Barcelona generated social media content trusted community.
The FCB WISeID is a sports mobile software application to enable social interactions between supporters of large sports clubs and their players. FC Barcelona will be the first sports club to launch this special sport edition of. The eponymous app will feature social media content created by supporters offering one place to follow all social media content generated by the club. The WISeID (World Internet Social Identification) is a revolutionary business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the brand supporter in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.
FCB WISeID taps into Barça’s enormous, world-wide supporters ecosystem and the massive amount of content: blogs and match reports, videos showcasing their sporting heroes, photography of events, campaigns for social and ethical issues the fans support, and the limitless discussion that dominates Twitter, Facebook and all sporting forums.
FC Barcelona adds exclusive content from players and team icons creating a super social community of FC Barcelona online properties offering a deeper connection with the club that empowers fans to become part of its social media presence. FCB WISeID creates a collective identity shared by both supporters and players, transcending the usual barriers of direct marketing.
Dídac Lee, Board Member and Director of FC Barcelona Technology Area, said:”In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device. Initiatives such as this, allow the fans wherever they are, to take their club in the pocket.”
Carlos Moreira, Founder and CEO of WISekey, added: “We are delighted to cooperate with FC Barcelona on this great project. The FCB WISeID community is the culmination of several years of development by WISeKey to reinforce digital marketing strategies for football clubs. WISeKey has been working with leading sports franchises to capture the essence of supporters’ interaction and to develop original ways to use social media to energize their dynamics. WISeKey continues these collaborations in the current year with contract extensions to further expand on the social media experience for sports clubs.”