Winn-Dixie to Sponsor 2015 NASCAR Race at Talladega Superspeedway

Winn-Dixie, order a subsidiary of Jacksonville, price sale Florida-based Bi-Lo Holdings, announced today it is entering into a new partnership with Talladega Superspeedway to sponsor the “Winn-Dixie 300” NASCAR XFINITY Series race on Saturday, May 2, 2015.

With 68 Winn-Dixie stores spread throughout the state of Alabama, the company is proud to partner with NASCAR’s most competitive track, which opened in Talladega, Alabama, in 1969. Winn-Dixie is proud to partner with Talladega on this race, and the historic weekend, with the goal of making meaningful connections with customers throughout the state by being a part of events they are passionate about.

“A great number of our customers and associates are NASCAR fans. This sponsorship represents Winn-Dixie’s ongoing efforts to find meaningful connections with customers by being a part of events they are passionate about,” said Tim Flavin, Regional Vice President for Bi-Lo Holdings. “We are excited to introduce the Winn-Dixie 300 to the state of Alabama and to kick off one of the best motorsports weekend experiences in the country.”

This isn’t the first time that Winn-Dixie has had its name on races at the world’s fastest speedway. From 1997 through 2001, Winn-Dixie was the entitlement sponsor for the ARCA Racing Series events, and in 2008, had its name on the NASCAR Camping World Truck Series race at TSS.

“We are so proud to welcome Winn-Dixie back to the Talladega Superspeedway family,” said Grant Lynch, Chairman of the 2.66-mile venue. “Like Winn-Dixie, we have had a storied history in the state of Alabama, as well as the Southeast, for many years. So many of our fans are customers of Winn-Dixie, and we can’t wait to showcase the Winn-Dixie 300 to them in 2015.”