Wimbledon Launches “Time Capsule” Experience

April 18, 2019

Wimbledon is launching an innovative “time capsule” experience that will enable fans to travel back to the 1980 Wimbledon Championships.

The innovative project combining sport, theatre and cinema is a collaboration between The All England Lawn Tennis Club (AELTC) and Rematch, a new company headed by Richard Ayers, founder and CEO of digital consultancy Seven League.

The virtual time capsule will be based around evocative moments from the 1980 Fortnight, such as Björn Borg’s titanic battle with John McEnroe, Evonne Goolagong’s surprise win over Chris Evert Lloyd, and intricate details such as the debut of ‘Cyclops’, the grandfather of electronic line-calling.

Arranged across five exclusive sessions from June 28-30 at the newly opened Troubadour Wembley Park Theatre, tennis fans and non-sport fans alike will be able to enjoy the experience on the eve of the 2019 edition of The Championships.

Mick Desmond, Commercial & Media Director, AELTC, said: “We’re immensely proud and excited to be leading the way for sport with this innovative project, where guests can experience the cherished nostalgia of the 80s and Wimbledon’s place within that epic summer in a way never before imagined.”

Rematch CEO Ayers said: “This is a ground-breaking new development in the live experience of sport. To be launching the concept with such an iconic partner as Wimbledon is an honour for Rematch. Together we will bring to life The Championships 1980 in a phenomenal new way that explores the moment as never before.”

“Every aspect is driven by meticulous attention to detail and innovative production techniques. With highly creative programming and multifaceted elements to surprise and delight our guests, we believe this is going to be one of the hottest tickets this summer.”