Wimbledon: “Innovation Helps Us To Preserve & Elevate Our Traditions”

During the thrilling Wimbledon tournament which ended on Sunday, the attention of spectators and viewers was frequently grabbed by the drama of line calls made using Hawk-Eye. Alexandra Willis, Head of Communications, Content & Digital at the AELTC (All England Lawn Tennis & Croquet Club), which owns the event, shares her insights on iSportconnect TV on that technology and how innovation has become part of tennis entertainment.

Alex spoke to iSportconnect Editor at Large Jay Stuart at THE SPOT in Lausanne, where she took part in a packed conference session entitled Putting Innovation on the Pitch: VAR and Video Technology in Sport.