Wiltshire Farm Foods to Sponsor English Indoor Bowling Association

By Community | October 20, 2014

The English Indoor Bowling Association Ltd (EIBA), help the National Governing Body for the Sport of flat green Indoor Bowls, has announced Wiltshire Farm Foods as an Official Partner.

As part of the partnership Wiltshire Farm Foods will be the Shirt Sponsor for the England Men’s and Ladies Senior International Teams as well as Title Sponsor of the Men’s Over 60s National County Competition.

Throughout the Indoor Season Wiltshire Farm Foods will be actively promoting the sport of Indoor Bowls to their customers throughout England and offering their services to the 100,000 individual bowlers, via engaging with their Clubs at a local level. 

Commenting on the sponsorship EIBA’s Chief Executive Peter Thompson said: “To secure Wiltshire Farm Foods as an Official Partner is a tremendous boost to the Association and the sport. Not only will Wiltshire Farm Foods be promoting their products to Indoor Bowlers, they want to help the sport develop by introducing their customers to an Indoor Club near them.”

Richard Woodward, Wiltshire Farm Foods Head of Marketing added: “We are delighted to be working with the EIBA to promote the game to wider audiences and encourage more people to play the sport. Living an active life and eating delicious and nutritious food are key components in living healthier lives which is why we see this partnership as a positive one.

The sponsorship was brokered by the EIBA’s exclusive commercial agency, CMSeven.