Williams F1 Ties Up Two New Sponsorship Deals

The Williams F1 team has announced a new multi-year deal with Experian, the global information services company and an upgrading of their existing partnership with Randstad. 

The branding of Experian and Randstad will adorn Williams cars as they unveiled their new car for the 2013 season.

Under the terms of the deal, the Experian logo will be on the chassis side and front wing of the Williams-Renault FW35, on driver’s overalls and helmets, as well as team personnel kit. Randstad’s branding will continue to appear on the car’s engine cover, cockpit surround and on the front and back of all team apparel. Randstad’s logo will also appear on the driver’s caps for the first time.

Ken Chaplin, senior vice president of marketing at Experian said, “We’re excited to be partnering with one of the most iconic names in Formula One and look forward to working closely with the Williams F1 Team. Formula One provides an ideal global marketing platform for Experian and, along with our 17,000 employees around the world, we look forward to the new season with great anticipation.’’

Frans Cornelis, CMO of Randstad, added; “The Williams F1 Team demonstrates that success in Formula One relies on the commitment of a talented team performing to the best of their ability. This is also true for employees at Randstad and together we share the core value of striving for perfection.”

Sir Frank Williams, Founder and Team Principal of the Williams F1 Team, said: “We’re delighted to welcome a global company of Experian’s stature to our stable of partners in what will be a rewarding relationship for both parties.”

He also commented on the renewal of Randstad’s sponsorship, saying: “Randstad is one of our longest standing partners and very much part of the Williams F1 Team family. Strong partners are fundamental to success in Formula One and together we are looking forward to the next two seasons ahead.”