Williams Secure Multi-Year Deal With Avanade

Formula One racing team Williams has announced a new multi-year technology partnership agreement and sponsorship with Avanade.

Avanade, symptoms a global business technology, buy cloud and managed services provider, pharmacy will work with Williams to develop a suite of tools for the team to utilise its new enterprise platform..

Williams will also be drawing on Avanade’s expertise to make sure that future digital and cloud investments lead to improved business performance both on and off the race track.

As part of the deal the Avanade logo will appear on the side pod leading edge of the team’s racing cars and team apparel from the 2015 season onwards. 

Stella Goulet, Avanade chief marketing officer said; “Avanade is excited about becoming a technology partner and sponsor for WILLIAMS MARTINI RACING.

“Together with the team, we will leverage the Microsoft enterprise platform and focus on digital business priorities to optimize technology both on and off the track.

“Avanade highly values the development program in place at WILLIAMS MARTINI RACING focused on the next generation of women and engineers. We look forward to realizing results together as we build on our mutual business priorities.”

Claire Williams, Deputy Team Principal and Commercial Director, added; “Williams has undertaken an ambitious project over the past 18 months to invest in new technologies that will help keep us at the cutting edge of motorsport and advanced engineering. With this new partnership we will be working closely with Avanade to make sure that our investments are delivering their full potential.

“Avanade also understands the strength of the synergies between our two companies in areas such as technology innovation, gender diversity and encouraging the study of STEM subjects in schools and we will be looking to continue to enhance our involvement in those areas.”