Williams Racing Names ROKiT As Title Partner
By Taruka Srivastav | February 12, 2019
Williams Racing has named global telecommunications company ROKiT as title partner in a multi-year agreement.
As part of the deal, ROKiT will receive branding the new Williams Mercedes FW42 race car, race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit.
The branding will mark its debut on March 17th at the season-opening Grand Prix in Melbourne, Australia,
Jonathan Kendrick, Chairman of ROK Brands, said: “With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways.
“Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all. Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”
Based in the West Midlands of England, ROKit was founded by mobile technology pioneer Kendrick and American entrepreneur John Paul DeJoria, the man behind the Paul Mitchell range of hair care products.
Claire Williams, Deputy Team Principal, ROKiT Williams Racing, said: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.”