Williams F1 Extends Randstad Partnership

By iSportconnect | November 19, 2014

The Williams Formula One team has announced a renewal of its partnership with HR services provider Randstad in a new multi-year deal.

The renewed deal will see Randstad continue as a partner of WILLIAMS MARTINI RACING “for 2015 and beyond”.

Randstad will enter its 10th season as a partner of Williams in 2015 and under the terms of the new agreement, canada order they will continue to benefit from brand exposure placed on the livery of the team’s cars and also an extensive off track activation programme.

Frans Cornelis, Chief Marketing Officer of Randstad, said; “The WILLIAMS MARTINI RACING team demonstrates that success in Formula One relies on the commitment of a talented team performing to the best of their ability.

“We both share the same goals of striving for perfection in our respective fields and a commitment to excellence in execution. Our successful partnership is based on these close parallels and I’m excited about what we can achieve together in the future.”

Claire Williams, Deputy Team Principal and Commercial Director of Williams, added; “We are delighted to announce this exciting new commercial agreement with one of our most loyal partners. The scale of the sponsorship shows the appeal of the WILLIAMS MARTINI RACING brand and a shared confidence that the team has the tools needed to continue the impressive form shown in 2014.

“Randstad are fantastic partners – they utilise the full arsenal of marketing tools that an association with Formula One provides and do so on a global level. We have exciting activation activities planned for 2015 that will further build the Randstad brand across the globe and reinforce the strong synergies between our two companies.”