William Hill Partners NHL Devils

By Jay Stuart | October 26, 2018

Betting company William Hill announced a partnership with NHL team New Jersey Devils and its arena, the Prudential Center.

The multi-year agreement is the first signed by a sports organisation in New Jersey after the state’s legalisation of sports betting in June 2018.

The betting company will open the William Hill Sports Lounge at the arena, to be made available for all the Devils’ home games as well as more than 175 concerts and special events held annually.

The lounge will feature 20 digital screens showcasing the world’s most popular sporting events and compelling odds.

“We are thrilled to partner with the New Jersey Devils and Prudential Center,” said Joe Asher, CEO of William Hill. “With three retail William Hill Sports Books and our Mobile Betting app now available in the Garden State, engaging New Jersey sports fans is extremely important for us. This partnership provides us with a number of fantastic opportunities to connect directly with the passionate supporters of New Jersey’s hockey team.”

“In William Hill, we have found a partner that shares our dedication to the state of New Jersey and our commitment to creating a dynamic and engaging fan experience,” said Hugh Weber, President of Harris Blitzer Sports & Entertainment, the New Jersey Devils and Prudential Center. “As the number eight-ranked arena in the world and in light of the New Jersey Devils’ international roster and fanbase, it was only natural that our first partner in this dynamic new category be a trusted, international brand like William Hill.”