William Hill Names Anthony Joshua As Global Ambassador
August 3, 2018
William Hill has appointed world heavyweight boxing champion, Anthony Joshua, as its new global ambassador.
As part of the agreement, Joshua will feature in the UK-based bookmaker’s integrated advertising campaigns over the next twelve months. He will also appear in the firm’s social media and PR activities to promote the brand.
Commenting on the deal, Joshua said: “I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go ‘all in’ with them! They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about.
“It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership.”
William Hill CEO, Philip Bowcock, added: “Anthony Joshua is one of the leading sports personalities of his generation and he has achieved so much so quickly. It’s exciting times at William Hill as we expand into the United States and we felt this was a perfect time to announce a global brand ambassador.
“AJ is the ideal fit for the role and we believe he will help us grow and energise our brand as we join him on his journey to become the undisputed heavyweight champion of the world.”
