William Hill Become Official Sports Betting & Gaming Provider of Premier League Darts

January 17, 2012

William Hill Sportsbook & Racebook, the UK’s leading sports betting and gaming providers, have been unveiled as the new official betting partners of the McCoy’s Premier League Darts.

The deal continues the bookmaker’s association with the sport following their successful sponsorship of the 2011 William Hill Grand Slam of Darts at the Civic Hall in Wolverhampton.

The new partnership with the PDC will allow William Hill to offer punters the opportunity to bet at each of the Premier League venues. They will also have a presence on the players’ shirts and at the fifteen arenas around the country.

“We thank William Hill for their continued backing,” said PDC Chairman Barry Hearn. “The William Hill Grand Slam of Darts was a huge success and it’s great to welcome them as the official betting partners of the McCoy’s Premier League Darts.

“The tournament is building into the most exciting yet since this concept was introduced in 2005 and we’re delighted to have their support.”

Kristof Fahy, Chief Marketing Officer at William Hill, added: “We’re proud to become the official betting partners of the McCoy’s Premier League. Darts is one of the fastest growing sports in the world, and we’re really excited to be associated with this fifteen night sporting extravaganza.”

“We think Phil Taylor’s early exit in the World Championships can be put down to a bad night at the office. He’s still the man to beat in our book and it would be a brave man backing against ‘The Power’ landing his sixth Premier league crown.”