Appointments Will Chignell World Surf League WSL

Will Chignell joins World Surf League as new CMO

By Community | January 12, 2018

The World Surf League (WSL) has today appointed Will Chignell as its new Chief Marketing Officer. Chignell will oversee global marketing, brand, social media, PR and communications.

Chignell brings with him significant experience, having held executive positions at the America’s Cup, where he served as Chief Marketing & Communications Officer, and at The Rugby Football Union.

Chignell said of his appointment: “I can’t wait to join such a talented, passionate team, and a brand and sport that has such enormous potential. There are many landmark events on the horizon, and the WSL, the sport and the athletes have an amazing story to tell.”

Sophie Goldschmidt, WSL CEO, said: “We’re very fortunate to have Will join the organisation. He’s a proven and respected leader in the Marketing and Communications arena, with broad experience across the world, in many events, in a variety of sports.

“As Chief Marketing Officer, he was instrumental in the success of the compelling, profitable America’s Cup last year, which WSL can learn from as we look forward. The future is bright for WSL and the sport surfing in the coming years.”

Appointments Will Chignell World Surf League WSL