Raflin Sarkisyan Wildmoka

Speed up your live publishing: are you as quick as your viewers would like you to be?

By Raflin Sarkisyan | November 22, 2017

Patience you must have

If there is one quintessential character trait of the 21st-century human, it is – without any doubt – the lack of patience.

Let’s face it – even if we know that patience is a virtue, we are constantly lacking it. Haven’t we all shouted at our computer when it’s slow at least once? Hey – I didn’t say I was proud of it.

And it goes for everything – from the speed of Wi-Fi to Amazon deliveries, traffic and queuing in supermarkets. Moreover, this perpetual need for instant gratification has now reached the world of live broadcasting. Viewers demand immediate updates – instantly and on their favourite platforms.

Your digital audience demands more than quality content

If in the past it was enough to produce high-quality content and to stream it on TV, there is now a clear demand from digital-addicts for faster and more personalised ways to access it. If we schematize the evolution of live video consumption, it would look like this:

Clearly, the role of social media has dramatically increased in video content consumption. Naturally, it also enables you to multiply your monetisation opportunities. Today 400 hours of videos are published each minute on Facebook, equating to 600,000 hours in a 24-hour period.

Consequently, if you are unable to deliver near-live highlights from breaking news or sports events on social media, your content may never be seen. Also, the loyalty of viewers on digital could instantly shift towards competitors who deliver updates more quickly.

In the US only, the percentage of people saying they use social media as a source of news has almost doubled since 2013, rising to 46%. What can you do to keep up with your audience’s demand for social media content?

Live clipping is fast; Automation is faster

As we already know, fans increasingly expect to receive the best content they want to see, immediately and without any time lapse. Clips from last night’s game could be lost or never viewed nor valued.

But when you have hundreds of actions per live event, it becomes impossible to clip and publish manually. Editing large amounts of content is extremely time-consuming (you will definitely end up losing your patience!).

Surely, quantity and immediacy of live video content are key.

However, quality and differentiation remain the main pillars of live broadcasting success. Therefore, you could use the talent of your editorial team to create meaningful content and save precious time by automating the process.

Providing them with the right workflow automation could help them manage the speed and volume of publishing and satisfy the viewers’ demands.

Watch Wildmoka’s 30 Second Elevator Pitch Challenge’

Raflin Sarkisyan Wildmoka