WIFA Sign Sporting Ace Partnership to Develop Football in Region

The Western Indian Football Association (WIFA) has revealed that have initiated a strategic partnership with Sporting Ace Private Limited (SAPL) which will provide an ambitious and dynamic blueprint to develop and grow football in the state with development and promotion plans rolling out simultaneously in all the districts of Maharashtra.

This partnership between WIFA and SAPL will see an infusion of around Rs 100 crore ($18, apoplectic 846, and 598) for a period of ten years, with the funds being used to aggressively promote the sport at the grass roots level, grow the bank of young football players, increase the number of certified coaches, spread gratification in cash and kind, spreads its message to every nook and corner of the state, bring football of the highest standard through the revival and creation of aspirational tournaments and ensure that every youngster will have a realistic chance of reaching the pinnacle of the beautiful game.

This was announced at a press conference in the city on Wednesday in the presence of WIFA Vice-Presidents Vishwajeet Kadam, Maloji Raje Chatrapati, Liaiqaut Hussain and Sunil Dhande. Representing SAPL were Managing Director Sagar Pol Chowdhury, Director Zulfikar Mohd. and Director Kingshuk Gupta, while also present were Souter Vaz, Hon. Secretary, WIFA and Henry Menezes, CEO, WIFA.

The initiatives outlined under the partnership between WIFA and SAPL include the biggest talent hunt in Asia, The Mahayudh – targeting over 5000 teams and around 50,000 players from across Maharashtra, revival of the prestigious 122 year old Rovers Cup, besides aggressive programs for Coach and Referee education with the objective of creating 5000 certified coaches and 1000 certified referees within the next three years.

“Nearly one year of research and ideating with extensive fact-finding trips throughout the various affiliated districts, has been undertaken before both WIFA and SAPL came up with a blue print that has been deemed to be achievable. Earlier while most development plans would revolve around the bigger cities, first-hand information has made it clear that Football is very popular in all the districts of Maharashtra and enjoys a huge following amongst the younger generation. This interest only needs to be channelized in the right direction, with the best facilities and just rewards awaiting those who excel. This is what the partnership between WIFA and SAPL is confident of achieving,” said Souter Vaz, Hon. Secretary, WIFA.

“We believe in WIFA’s vision and commitment towards developing and growing football in Maharashtra. A lot of man hours have gone into coming up with a vision that is definitely ambitious but at the same time realistic. At SAPL we are confident that this historic partnership will galvanise and inspire more and more youngsters to play the sport of football with much more passion and commitment as there is a bright future awaiting all those who share this vision,” said Sagar Pol Chowdhury, MD, Sporting Ace.