Broadcast IBC Sports Biz

What is on offer for the Sports Industry at IBC

By Community | August 25, 2022

IBC is just around the corner and there is plenty going on for the world of sport, here is a breakdown of the events to look out for in Amsterdam.

Use the invite code MA22INTERS and you can get a free visitor pass as well as a 10% discount off the conference programme.

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Technical papers: The immersive Olympics

09 Sep 2021, 16:00 – 16:45E102, Conference

The breadth and diversity of sport and venue covered by the Olympics considerably magnifies the production challenge.  So, to add the complexity of immersivity is impressive.  In this two-paper session you will learn how 5.1.4 immersive audio was added and used across all sports, as well as the opening and closing ceremonies of the Tokyo 2020 and Beijing Winter 2022 games.  Our second paper adds VR.  With over 100 hours streamed of fully produced Olympic events from Beijing 2022, with graphics and commentary including live coverage of 6 sports, all in 8K VR – this is a masterclass on VR production. 

Simon Gauntlett, Director of Imaging Standards and Technology – Dolby Europe Ltd

Nuno Duarte, Senior Audio Manager – Olympic Broadcast Services

Sustainability in news operations

10 Sep 2022, 16.00 – 16.45 E102, Conference

Through being forced to implement remote capabilities in 2020, broadcasters have found new ways of bringing live content to viewers through powerful virtual production suites. Not only does this create technologically enabled efficiencies in workflows, but it allows for a smaller on-the-ground footprint. 

The speakers on this panel have delivered some of the largest sporting events in the last two years including the Tokyo 2020 and Beijing 2022 trialling new techniques in operational delivery. It’s good for the budget, it’s great for their carbon footprint. Hear how they do it and how these new methods of live production are changing the way control rooms exist in the content supply chain. 

Morwen Williams, Director of News Operations – BBC

Lucy O’Brien, Global CTO – EMG Media

Alex Dinnin, Director, Graphics and Innovation – Warner Bros. Discovery Sports Europe

Panel: New production trends delivering content everywhere

11 Sep 2022, 16:30 – 17:30

Content Everywhere Stage, Hall 5

The trend to virtual, remote and distributed production is accelerating. Cloud production is a reality, SaaS tools are on the rise, and the metaverse is on the horizon. New approaches are creating new opportunities for how and where content is created and new possibilities for how it is consumed. Production teams are tasked with creating more content more efficiently and for a wider variety of viewing experiences to increase engagement and ROI. This session will explore how sport continues to be the catalyst for the development and deployment of new content production workflows and will include wide ranging insights.

·      What production challenges still need to be overcome and what technologies are coming next?

·      How are workflows and business models changing?

·      How are scalable media workflows assembled in the cloud?

·      How can the cloud be leveraged to reach global audiences reliably and securely?

·      How are these technologies impacting the viewer experience?

Vinayak Shrivastav, Founder & CEO – Magnifi

Caspar Choffat, SVP Global Product – NEP Group

Valentijn Siebrands, Solutions Architect – M2A Media

TNW Talks @ IBC: Gaming & Sports

12 Sep 2022, 13:15 – 14:15

Innovation Stage, Hall 2

Technology is changing how we interact and experience sports, esports, and gaming experiences at lightning speed. Richer environments for the users not only enhance their journey but also unlocks a wider breadth of data analytics, marketing, and advertising opportunities. Advancements in gaming engines are accelerating the boom of the gaming market, already the largest entertainment vertical. There are nearly 3 billion gamers globally. It’s a heated competition to deliver the next-level experience: more real, more immersive. TNW Talks Gaming & Sports @ IBC will bring the investor, the innovator, and the emerging technology creator perspective to uncover the next disruptors in gaming and (e)sports. TNW editor Callum Booth will lead discussions on some of the most exciting developments in gaming and sportsincluding the latest in location-based entertainment, AI-generated content, immersive experiences and sound, 3D engines, and wearable technology. We’ll dive into how the world of NFTs, the metaverse, gaming, and sports collide and which technology will make the hype a reality. And how XR tech is converging real-world with digital sports and gaming experiences – and which advancements will make AR/VR a true game changer.

Freek Bijl, CEO & Co-founder, Mingle Sport

Victor Goossens, Founder & Co-CEO, Team Liquid

Arno Hermans, Business Initiator, Sports Vitality Hub

FIFA World Cup 2022 – Live Stream Dynamic Ad Insertion

10 Sep 2022, 17:30 – 17:50

Innovation Stage, Hall 2

As live sports migrates to streaming platforms, dynamic ad insertion is becoming more and more essential to teams, leagues, and distribution platforms for optimized monetization at scale. Equativ has been working with Belgian national broadcaster RTBF and their sales house RMB since the UEFA 2020 Euro Cup to bring addressable and programmatic advertising to fans watching on the RTBF Auvio service. At IBC, Equativ will announce the expansion of this relationship for the FIFA 2022 World Cup. Come discover how this technical and sales partnership benefits brands who want to target key segments of the sports watching audience using the Equativ ad server and SSP, and how broadcasters and operators can integrate these live SSAI and DAI services simply and quickly.

Andrew Rosenman, Global Product Marketing lead – CTV & Video – Equativ

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