Western Bulldogs Retains KooGa Apparel Deal

Australian Football League (AFL) team Western Bulldogs have renewed their partnership with long-term apparel partner KooGa.

As part of the deal, the Australian-owned sports performance brand’s logo will be on Western Bulldogs shirts for another three years.

Western Bulldogs Chief Executive, Simon Garlick, said the Bulldogs continue to be impressed with the continual design and innovation advancements by KooGa.

“We are thrilled to have further secured KooGa as the apparel partner for the next three years.

“Our extended partnership is a symbol of the quality relationship we have – and an acknowledgement of the Bulldogs’ exciting future both on and off the field,’ Garlick said.

This contract extension enables KooGa to continue to design and manufacture technical performance apparel for the clubs’ representative playing and support staff.

The two entities have enjoyed a relationship spanning four years, with KooGa first partnering the Victorian-based AFL team in 2009.

Tyron Brant, KooGa Chief Executive, commented on the deal: “The Bulldogs were the first AFL team to sign with KooGa and over the last four years we have formed a true partnership,” said Brant.

“I am delighted that this partnership will continue and there is a genuine feeling that Bulldogs are on the crest of something special after laying a strong foundation of culture and performance.”