West Virginia University Sign IMG Learfield Ticket Partnership
June 19, 2014
“We’re excited to announce this dynamic new partnership with IMG Learfield Ticket Solutions, the market leader among colleges and universities in creating dedicated outbound ticket sales programs,” said Oliver Luck, Director of Athletics at West Virginia University. “IMG Learfield will bring significant resources to help us maximize the value of our ticket inventory. In just a few weeks IMG Learfield will have a staff of five working out of the Coliseum as we integrate them fully into the operation of our department.
“This team will work hand-in-hand with our existing development, marketing and ticket operations staffs and substantially enhance our ticket sales efforts. I would like to thank Matt Wells for his excellent work in heading up the effort to bring IMG Learfield on board.”
“We are thrilled to hit the ground running in serving WVU and its large community of loyal Mountaineers fans,” said Matt DiFebo, Managing Partner, IMG Learfield Ticket Solutions. “We will be focused on strengthening current relationships and creating new ones across WVU’s fan and alumni base. We’re especially excited about tapping into promotional synergies with IMG College, the school’s multimedia rights partner.”