West Indies Cricket Board Secure Sponsorship Deal with Confident Group

The West Indies Cricket Board (WICB) has announced Confident Group as the West Indies team sponsor for next month’s ICC Champions Trophy and the 2014 ICC World Twenty20 in Bangladesh,

The Confident Group is an Indian conglomerate and the largest operator of hotels in Bangalore.

The deal was brokered by Total Sports Asia.

WICB Chief Executive Officer Michael Muirhead said: “We welcome Confident Group as our team sponsor for these two mega world cricketing events. The West Indies Team, having won the World Twenty20 in 2012 is one of the most attractive teams for a sponsor to be associated with in international cricket at the moment and we are delighted to have the Confident Group on board for the Champions Trophy and the World Twenty20 in 2014 when the West Indies will defend our title.”

Dr-Roy CJ, Chairman & Managing Director, Confident Group added: “As a Group, we see and believe that there exists tremendous value in being associated with a talented, high profile and lively team like the West Indies. We will be partnering with them as the lead sponsor of the team for the upcoming ICC Champions Trophy and the 2014 ICC World Twenty20.

“Cricket has undergone a sea change over the years and the sheer reach of the game forms a perfect fit in our business expansion plans as well.”