West Ham to Consult Fans Over Badge Change

By iSportconnect | June 20, 2014

Premier League football Club West Ham United could become West Ham London, but only on their badge, and only if fans are in agreement.

The east London side will move to the Olympic Stadium in two-years and want to market themselves and increase their global appeal.

The club’s co-Chairman, David Sullivan moved to ease fears of a name change and told Mirror Sport: “As a name, it is not going to happen.

“On the badge, it is possible. We are getting the old and the new badge and say to supporters, ‘You vote. You pick it. It’s your call. You tell us, going forward what badge you want.’

“It’s the supporters’ vote.”

Open consultation sessions will happen at their current Upton Park home, and fans have been invited to come along online.

Sullivan went on to add: “We believe that, commercially, it is better for the club to have – on the logo, nothing else – West Ham United, London. It will help us increase our revenue and increase our status

Top London clubs

“A lot of people in Britain, let alone the world, don’t know that we are one of the top London clubs. To me there are four top London clubs: Chelsea, Arsenal, Tottenham and West Ham.”

Perhaps controversially, Sullivan dismissed other London clubs, when he cited Fulham as being in “Division Three for years,” and describing Crystal Palace as a “yo-yo club,” despite the Eagles finishing five points ahead of the Hammers in 2013-14 and beating the Irons 1-0 in both league meetings.

“I wouldn’t change the name of the club, because I am a traditionalist,” added Sullivan. “We will always be West Ham United FC. It will just be a big ‘West Ham United’ on the badge and a small ‘London’ underneath.

“The final version has been drawn up with consultation with our Supporters Advisory Board. Fans will vote on it.”