West Ham Strike Gold In Sleeve Sponsorship Deal
By Shantanu Srivastav | July 16, 2018
West Ham United, of the English Premier League, has agreed a ground-breaking sleeve sponsorship deal with Basset & Gold for the 2018/19 season.
As part of the agreement, the financial services firm’s logo will appear on the left sleeve of all of the football club’s men’s first team, academy and PL2 shirts.
The UK-based company will also become the Hammers’ eSports partner, as well as taking part in community projects and fan engagement opportunities in the east London area.
West Ham’s Vice-Chairman, Karren Brady, said: “I am delighted to announce our partnership with Basset & Gold and I am extremely excited about working together going forward. What really appealed to us was their commitment to working and engaging with our fans in east London and the local community.
“Our fans are at the heart of everything we do and we wanted to partner with someone who understands that and mirrors that commitment in their own work. Both partners are determined to achieve success next season and we cannot wait to launch our partnership through some incredible activations for our fans.”
A Basset & Gold Spokesman added: “We are delighted to become a partner of West Ham United Football Club. We found West Ham United to stand out from the others in the way they treat their fans and their community, which is also ours being based in the City of London – only one train stop away from the fabulous stadium. Community and family are in the heart of our brand and we are looking forward to a fruitful partnership that will benefit both parties as well as everyone around us.”