West Bromwich Albion sign shirt sponsorship with K8
By iSportconnect | May 4, 2016
West Bromwich Albion have announced K8 as the Club’s new shirt sponsor from 2016/17.
The agreement with the online casino operator will be for a two-year period in a record commercial deal for the Club.
The partnership enables K8 Group to launch their European brand UK-K8.com in the United Kingdom.
Vincent Huang, COO of K8 Group, said: “K8 Group has had a long standing interest in working with a Premier League club and finally we are here.”
“This partnership is delivered as a true partnership for both parties. We are working on a joint marketing plan that will focus on raising awareness of UK-K8.com in the UK whilst also ensuring the development of the West Bromwich Albion brand in Asia.”
“We will be working with the Club on several key projects to create a platform for the Club to grow awareness and engagement in this region.”
The partnership provides a strategic opportunity for Albion to increase their following and engage with fans in new markets overseas.
UK-K8.com will also work with the Club in developing video content – a partnership which promises to engage sponsors and supporters.
Adrian Wright, Sales and Marketing Director for the Albion added: “We welcome K8 Group to our well established partnership programme.”
“Once again we have selected to work alongside a challenger brand that will align with the club’s on-going aspirations for global brand recognition.”
“It was clear from our talks that the joint promotional approach in Asia will add immense amount of value to the Club and will enable us to continue to grow our supporter bases in emerging parts of the world.”