West Brom Sign Largest Deal in Their History Bodog Link-Up
July 4, 2011
English Premier League soccer club West Bromwich Albion have signed a kit sponsorship deal with online gambling site Bodog in what the club say is “the largest sponsorship deal in their history”.
The two-year arrangement will give the gaming company branding opportunities at club’s home stadium The Hawthorns.
In turn, Albion supporters will get a robust online gaming platform with which to wager as they see fit.
West Brom CEO Mark Jenkins stated: “Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor.
“We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.”
Neither party disclosed financial terms of the deal other than that it was the most lucrative agreement in the soccer team’s history.