West Brom Agree Kit Sponsorship Deal With TLCBET

July 2, 2015

English Premier League club West Bromwich Albion have signed a club record sponsorship deal with TLC Bet.

The Asian betting company will become the club’s Principal Partner for the 2015-16 season which will see their logo appear on the front of the team’s kits.

Along with shirt branding, the deal also extends to a wide range of activities and rights.

TLCBET will be resuming a partnership they first started with the club in 2013, where they initially signed a deal as an Asian Betting Partner of the Premier League side.

Adrian Wright, Albion’s Sales and Marketing Director says: “We welcome TLCBET to the partner family. Our quest to secure the right partner to align with the club’s aspirations for global brand recognition was very important; it was clear from the outset of our talks that TLCBET’s experience and reach in Asia will assist the club in being able to deliver these objectives.”

Mike Chong, Brand Director of TLCBET said: “We are absolutely delighted to have renewed our partnership with West Bromwich Albion, with our first ever shirt sponsorship deal.” 

“This collaboration will be mutually beneficial and we are confident that we can help promote West Bromwich Albion to our customers in China.”

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