WESCO Seals Primary Sponsorship of NASCAR’s Ty Dillon
By Community | January 12, 2014
WESCO International, Inc. haved agreed a partnership with Richard Childress Racing (RCR) to become the primary sponsor of Ty Dillon’s No. 3 Chevrolet Camaro during the 2014 NASCAR Nationwide Series season.
WESCO is a leading provider of electrical, industrial and communications MRO and OEM products, construction materials and advanced supply chain procurement services.
“I’m honored to be able to represent WESCO, their customers and suppliers for another season in the Nationwide Series,” said Dillon. “WESCO and RCR have similar values that help make this partnership such a success. I really enjoy meeting and interacting with their customers and partners at the race track. They’re a huge part of this program, and I can’t thank them enough for giving me this opportunity.”
Beginning in 2012, WESCO served as primary sponsor for two Nationwide Series events with Dillon and continued their sponsorship into the 2013 season for six races. Additionally, WESCO was an associate sponsor on Dillon’s Chevrolet Silverado in the NASCAR Camping World Truck Series. In 2014, WESCO will join Bass Pro Shops and Yuengling Light Lager as primary sponsors on Dillon’s Chevrolet Camaro in the Nationwide Series.
“We have had a positive experience in building our relationship with the Richard Childress Racing team over the last two years,” said John J. Engel, Chairman, President and CEO, WESCO International, Inc. “They’ve worked alongside us to look for opportunities to promote our brand and develop additional business-to-business opportunities with other sponsors. We look forward to another successful year in 2014.”