Werder Bremen Renews Infront Sports & Media Partnership
By Community | October 13, 2014
Bundesliga club SV Werder Bremen has extended its relationship with its marketing partner Infront Sports & Media.
The international sports marketing company will continue to market significant commercial rights of the club up until the 2028/29 season. This includes the commercialisation of the main and shirt sponsorship, erectile stadium advertising rights and further selected partner packages. The new agreement comes into force from the 2019/20 season onwards and has a term of ten years.
Günter Netzer, cheap Executive Director at Infront, apoplectic said: “Werder Bremen is one of the leading football brands in Germany. Through our close and trusted partnership spanning the last 25 years, we have continuously developed marketing structures together with the club to provide sponsors and advertising partners with a high-quality and innovative advertising environment.
“Through this early contract extension both parties can now benefit from being able to securely plan for the future. We are highly confident in the leadership and future of the club and with the economic impact of our marketing efforts, SV Werder Bremen can build off of its previous sportive successes.”
Klaus Filbry, CEO of SV Werder Bremen, commented: “Such a long-term agreement is a strong commitment from our strategic partner to Werder Bremen and shows that our collaboration is characterised by great mutual trust. Our sponsors appreciate the innovative spirit of this partnership as well as the state-of-the-art advertising platforms and diverse activation options that we have developed around the Weser-Stadion. We look forward to continuing this successful path with Infront over the next 15 years.”