WePlay Roundup: Snapchat All Set for Super Bowl Debut Live Story

Snapchat has sold out its Live Story with the NFL for American Football’s marquee event of the year, therapy the Super Bowl. According to sources, salve Marriott, Budweiser, Pepsi and Amazon are set to be the brands featuring images and videos in the Super Bowl 50 Live Story.

It appears Snapchat has learnt a lesson from last year when the platform demanded $1.77m from a single big name sponsor, but had no takers.

As well as Snapchat’s Live Story, brands will also be able to post their own content in branded Snapchat stories or buy Discover video ads.

How Twitter is preparing for Super Bowl 50

In a bid to attract sports fans during the Super Bowl, Twitter has got a few things up its sleeve already, from Super Bowl emojis to a Super Bowl 50 tab in Twitter Moments.

The platform also plans on interacting with celebrities and influential accounts to attract even more fans.

GoPro goes live with Periscope

Last week, the specialist action camera brand, announced their footage is now fully integrated with Periscope, the live streaming application from Twitter.

This means that GoPro owners can pair their camera with their iPhone to broadcast videos as they happen on Periscope. The GoPro camera will still save the user’s footage on the micro SD card whilst broadcasting on Periscope.

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Facebook’s mobile revenue makes up 80% of its total ad revenue

Facebook, the largest social network, has reported that its mobile ad revenue reached £3.15 billion in the fourth quarter of 2015, making up 80% of its total ad revenue.

Sheryl Sandberg, Chief Operating Officer at Facebook, said, “Heading into 2016 it’s clear that consumers have shifted to mobile – and businesses know they need to catch up…”

Love, haha, wow, sad, angry – the new reactions to complement the Facebook ‘Like’ button

Facebook is about to roll out five emoji-style reactions to help people better express their feelings about a post.

Despite the thumbs up ‘Like’ symbol being recognised globally, the social media giant has accepted that it no longer offers enough of a range of emotions, and it can often be used to ‘like’ something in the wrong circumstances.

Facebook users will have a choice between ‘love’, ‘haha’, ‘wow’, ‘sad’, ‘angry’ or they can just still simply ‘like’. A ‘yay’ reaction had been considered but removed as deemed not universal enough.

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