Welsh Rugby Union Renews Pitch Partnership
By Community | October 13, 2014
Sports marketing agency Pitch International has extended its partnership with the Welsh Rugby Union (WRU) for a further four years.
Pitch will exclusively sell the rights to Wales’ home fixtures outside the UK and Ireland from 2015 to 2018. Pitch has been the WRU’s international broadcast sales agent for the last four years, taking Wales Test matches to over 150 territories.
WRU group head of sales and marketing Craig Maxwell, commented: “We are delighted to be reappointing Pitch International as our partner for the sales of International rights. This continued relationship will help more supporters around the world watch Wales play and also bring in vital revenue streams which make a significant contribution to Welsh rugby.”
Pitch International Head of Sales Henri Kamerling added: “The huge international appeal of the Wales rugby team is ever growing and we are really looking forward to helping the WRU continue this development over the next four years.”
The deal follows Pitch International signing a similar deal with Scottish Rugby.