Welcome Boost for England 2018 World Cup Bid
November 30, 2010
Fears of a negative effect on England’s World Cup bid after a BBC’s Panorama documentary have been boosted substantially in a report issued by FIFA’s executive committee. The report revealed that if England were to win the bid to host the 2018 World Cup they would generate the highest income over their rival bidders.
England’s bid achieved a maximum rating over the areas of ticketing, television and media rights, sponsorship, hospitality and merchandising and licensing.
With regards to England’s rivals in the bid to host the 2018 World Cup, Spain and Portugal were their closest competitors receiving a rating of 91 per cent whilst the current favourites to host the tournament, Russia achieved the lowest score of 86 per cent. The remaining bid nation of Holland and Belgium achieved an 87 per cent rating in the report.
The boost will be a welcome result to all involved with the England World Cup bid after the BBC Panorama special was thought to have dented the bid’s chances of approval. The programme has come under criticism from a wide range of sources which believe the content to be dated and the timing to be detrimental to the nation’s hosting hopes.
The bid team is now eagerly anticipating the decision which will be made on Thursday with the likes of Prince William, Prime Minister David Cameron and David Beckham all backing the bid amongst the presentation team.