Weetabix Named Official Breakfast Cereal of USA Rugby

USA Rugby has announced today that cereal maker Weetabix has become the Official Breakfast Cereal of governing body.

The partnership commenced at the Atlanta 7s IRB Women’s Sevens World Series event, cheap ed where the Women’s Eagles Sevens won the Plate, with additional events and digital promotions planned throughout the year.

“Growing up with Weetabix, I cannot think of a better cereal to sponsor USA Rugby,” USA Rugby Chief Executive Officer and President of Rugby Operations Nigel Melville said. “Weetabix helped me start off the day and realize my full potential on the rugby pitch.”

U.S. Weetabix Brand Manager Lizzie Bell said. “We’re thrilled to be the Official Breakfast Cereal of USA Rugby, and provide hearty whole grain fuel to rugby players across the country to give players the boost they need to perform.”