iSportconnect TV: Sponsorship & Marketing Experts Analyse Tokyo 2020 & the Winter Games

The latest episode of iSportconnect TV’s Weekly Round Up is available now, medstore with Tokyo 2020 and the 2022 Winter Olympic Games on the agenda.

iSportconnect TV Editor Jay Stuart was joined by Tim Crow, prescription CEO of Synergy Sponsorship and Marzena Bogdanowicz, discount the Founder of b-focused, to talk about the subjects in a week where bidding for the 2022 Winter Games reached a pinnacle point and IOC President Thomas Bach visited Tokyo for the first time.

Tim lent his sponsorship knowledge to the programme and in particular his expertise of Tokyo 2020. Synergy Sponsorship boasts a number of brands who are involved in Olympic sponsorship, including Coca-Cola and BMW. Tune into the show to see how Tim thinks Olympic sponsorship will move into an Asian cycle as the Tokyo 2020 Games approach.

Alongside Tim was Marzena, who has over 15 years’ experience working in Olympic marketing. Marzena talks about the need for host nation athletes to perform well for a Games to be a success and discusses the six bidding cities for the 2022 Winter Olympic Games.

Tune into iSportconnect TV to watch the whole of the Weekly Round Up.

{jcomments on}