Wasserman Purchases Bay to Breakers Race from AEG

The Wasserman Media Group, a leading sports and entertainment marketing company, have announced they will purchase the world-famous San Francisco footrace Bay to Breakers from AEG.

Wasserman will now preside over this historic 12-kilometer event, which dates back to 1912 and spans from San Francisco’s Embarcadero to Ocean Beach.

“We are excited and proud to be the new stewards of one of the greatest footraces in the world,” said Casey Wasserman, Chairman and CEO of Wasserman Media Group. “Our goal, first and foremost, will be to maintain the traditions and the individual color of this beloved race. This is an iconic event, one that is central to San Francisco’s social fabric, and we are committed to preserving its history and traditions.

“There is no doubt that since acquiring the Bay to Breakers in 2004, AEG has been very successful in operating and furthering the reputation of one of the premiere events of its kind.  We thank them for their stewardship and allowing us the opportunity to take the event to an even higher level,” Wasserman added.

“While we weren’t actively pursuing a buyer, after meeting with Casey and his team, we were convinced that their passion for events as special as the Bay to Breakers along with the investment they are prepared to make and the platform they have to showcase this historic event makes them the ideal ownership group to raise the bar even higher for the Bay to Breakers,” said Dan Beckerman, President & CEO, AEG.

“The enthusiasm and commitment that Casey and the Wasserman Media Group team have brought to the table has convinced us that they are dedicated to devoting the resources and investment to helping the Bay to Breakers reach even greater heights while preserving the reputation, traditions and iconic standing that the race become known for,” said Kristin Bachochin, Sr. Vice President AEG Sports.

Founded in 1912 Bay to Breakers is one of the most popular footraces in the world drawing over 50,000 participants and 100,000 spectators annually.