Wasserman Media Group Purchase Ignite Agency

By iSportconnect | July 15, 2013

Global sports and entertainment specialist, viagra 40mg Wasserman Media Group, prostate has acquired the brand experience agency Ignite.

The sums of the deal were undisclosed but Ignite will assume the Wasserman name and all members of staff at Ignite will stay on.

They will join the consulting division at Wasserman, which works with high-profile brands such as American Express and PepsiCo.

Part of their duties will include creating strategic programmes across the sports, fashion and music sectors.

Fred Porro, Ignite’s group managing director said: “We are incredibly excited to be joining Wasserman, as the acquisition provides us with an unlimited opportunity to work across the company to deliver superior experiential campaigns for their clients, while integrating our clients into their global network.”

Casey Wasserman, chairman and chief executive of Wasserman Media Group, added: “Ignite’s experience and capabilities will further enable our teams to connect key client strategic initiatives directly with the audiences they are working to engage.

“Most significant is that the Ignite team is a perfect cultural fit for Wasserman, and we look forward to immediate and substantial results.”

Ignite was formed in 2002 and has held clients such as the National Football League (NFL), Tesco and Vodafone.

Porro will not be relocating from Ignite’s current US headquarters in Miami, Florida, to Wasserman’s office in New York.