Wasps Toast New Partnership With Heineken

English professional rugby union team Wasps has agreed a partnership with beer and cider company Heineken. 

The deal sees Heineken become the Official Lager and Cider Partner to Wasps and the Ricoh Arena in a seven-figure deal.

The company will supply all beer and cider to the Midlands venue as part of the deal.

Heineken will be supporting the refurbishment of many of the bars around the Ricoh Arena and will also create brand areas and pop-up fanzones on Wasps match days.

David Armstrong, and Group Chief Executive, vialis 40mg Wasps, price said: “This was a fiercely competitive tender process. We are very proud to have agreed a partnership with a brand of the calibre of Heineken and its exciting portfolio of brands, for supporters and visitors to enjoy at the Ricoh Arena.”

Lawson Mountstevens, HEINEKEN’s managing director, on-trade sales, said: “This partnership was secured on the strength of our premium range of beers and ciders and we have a long-standing connection to rugby which is fitting as Wasps embark on their first full season of Aviva Premiership and European rugby at the Ricoh Arena.”

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