Washington Capitals & Washington Wizards Expand Social Media Coverage by Joining Snapchat
January 21, 2014
The Washington Capitals and the Washington Wizards, sale both owned and operated by Monumental Sports & Entertainment, have joined social media platform, Snapchat.
Snapchat is a photo messaging application that allows a brand or user to send a photo or video message to followers.
The Capitals and Wizards use the Snapchat Stories function to give fans behind-the-scenes access of the team, including exclusive images of practice, players and game days. Snapchat Stories content is available for 24 hours.
“We are always looking for new ways to connect with our fans by sharing content, and Snapchat believes we are consistently more active than other teams on the app,” said Mike Hutchinson, Monumental Sports & Entertainment’s senior director of digital media. “Whether it’s showing a Caps player preparing his equipment for the game or sharing scenes from a Wizards practice, Snapchat allows us to give the fan base inside access to the teams.”