Warwickshire CCC secures partnership with fan-engagement firm Snaptivity
August 30, 2017
Warwickshire County Cricket Club has signed a new deal with fan-engagement firm Snaptivity to support the match day experience at Edgbaston.
Snaptivity uses Smart Stadium technology to capture the emotions and reactions of spectators inside the stadium, which they can subsequently download and share on social media.
Snaptivity also employs robo-cameras that are triggered automatically by Artificial Intelligence and sensors. The results can then be viewed as high-resolution images while sponsors have an opportunity to overlay a graphic.
Were you sat in the Eric Hollies Stand for the D/N Investec Test Match? Download @Snaptivity for your own pics
➡️ https://t.co/SsWwIYXs0l pic.twitter.com/kLZyrq5Fdt
— Edgbaston (@edgbaston) August 26, 2017
Gareth Roberts, Commercial Director at Warwickshire CCC, said: “Our Members, ticket buyers and hospitality guests are at the heart of everything that we do and we are continually monitoring our customer experience scores and reviewing new opportunities that can enhance the Edgbaston experience.
“Through the initial trial, Snaptivity has played a part in taking our match day experience score for Birmingham Bears T20 matches to the highest levels yet. The firm has been a pleasure to work with throughout the initial trial period and we’re delighted to sign the extended deal.”
Amit Pate, Co-Founder & CEO at Snaptivity, added: “Snaptivity captures the very essence of cricket; bringing together real-time fan emotions that cricket fans experience together. We believe that this will be a great asset to Edgbaston and the innovation will certainly put the fans under the spotlight.
“Edgbaston has a great tradition of staging some of the biggest cricket matches in the game and we’re thrilled to work with them on this innovation of enhancing match-day experience following the successful trials last season.”
The new partnership covers this Saturday’s NatWest T20 Blast Finals Day, plus matches in both the 2018 and 2019 seasons.
Technological infrastructure has been initially set-up to cover the Eric Hollies Stand with the potential to expand the service throughout the stadium.
