Warwickshire And PlayerLayer Extend Kit Supply Partnership
By Taruka Srivastav | July 26, 2019
Warwickshire County Cricket Club has extended its partnership with performance sportswear brand PlayerLayer, to continue as the supplier of all playing and training kit for Warwickshire and Birmingham Bears teams.
PlayerLayer – which began supplying Warwickshire and Birmingham Bears men’s, women’s and county age group teams in early 2017 – will continue working with the club until at least the end of 2021 and have outlined ambitions to use sport as a driver for change with an increased focus on providing high quality, sustainable sportswear materials.
Alex Perkins, Head of Commercial at Warwickshire CCC, said: “PlayerLayer is an excellent partner of the club, which has ensured that all of our teams are supplied with kit that doesn’t just look great, but is lightweight and comfortable to meet the demands of the county season. Its designs have also proved very popular with our supporter base, with replica shirt sales at the highest level that we have known for many years.
“The company has recently made some great strides in introducing sustainable materials into its product range, and we’re committed to learning more and trialling this range to support our own ambitions of becoming the most sustainable cricket club and venue in the UK.”
In partnership with football club Forest Green Rovers, PlayerLayer recently introduced the first football shirts to be made from a 50 per cent bamboo mix, which significantly reduces the use of plastic materials.
Roderick Bradley, marketing director and co-founder of PlayerLayer, said: “Our relationship with Warwickshire CCC has built stronger and stronger. The team is ambitious and forward thinking, the venue is beautiful and the goal to become the UK’s greenest cricket club is a perfect example of why our bond is so strong. Using sport as a driver for change.”