W Series Names WWE Veteran Keenan To Head Commercial

W Series has announced the appointment of Tracey Keenan to the new board director role of Chief Commercial Officer.

Tracey joins W Series with a wealth of commercial experience, most recently with WWE (World Wrestling Entertainment), where she was Vice President and General Manager of WWE’s UK and Ireland business (its largest and most successful business outside the USA) and was responsible for the monetisation of broadcast, digital and OTT platforms, live events, sponsorship, licensing and marketing.

Prior to joining WWE, she also worked for BBC and News Corporation and led the commercial partnership programme at Tottenham Hotspur FC.

She said: “I’m thrilled to be joining W Series, which in its first season is already democratising motorsport and adding a compelling new competition to the rapidly growing roster of women’s sports globally.

“I’ve been impressed with what W Series has accomplished so far, and firmly believe that it can build on its early achievements and attract investment and sponsorship on an international scale. Women’s sport is undoubtedly a growth area for fans, investors and sponsors alike, and it’s already clear that W Series is about great racing as well as diversity.”