Volvo to Drop Sponsorship of World Match Play Championship

By Community | October 13, 2014

Volvo have announced it will end its sponsorship of the World Match Play Championship at the conclusion of this week’s tournament at the London Club.

Volvo has also decided to discontinue the Volvo Golf Champions event in South Africa. However, it will carry on with the Volvo China Open until 2019.

In a statement, Volvo said: “Focus will turn to one of the brand’s key markets – China. The program around the Volvo China Open with its 20 years’ history will be enhanced further, with a new five-year agreement in place.”

Event promoter IMG are already looking for a replacement title sponsor. 

“IMG and the European Tour are committed to running the championship in 2015 and talks are already under way with interested parties regarding the position of title sponsor,” Guy Kinnings, IMG’s global head of golf, said.

“We thank Volvo for their support and look forward to celebrating the 50th anniversary of this historic event with them at the London Club next week.”

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