Volvo Launch New Advertising Campaign with Zlatan Ibrahimovic

Swedish car maker Volvo have teamed up with international soccer icon Zlatan Ibrahimovic for a new TV advertisement.

Ibrahimovic stars in a new advertisement for Volvo Cars set to premiere on January 25. The film clip is part of a project that the car manufacturer calls “a celebration of Sweden”. 

“Volvo is part of a globalised world, patient but it is in Sweden we get our power and inspiration. This is something we have in common with Zlatan,” said Anders Gustafsson, CEO of Volvo Cars Sweden, in a press release. 

Volvo refers to the project as a result of the collaboration between “two Swedish giants”. 

“Sweden is a country of diversity. Steep mountains, tangled forests, long distances, snow, sun, darkness, rain and ice. It shapes us and gives us unique qualities,” writes Volvo on its Facebook page. 

Zlatan tweeted about the film clip on Friday: 

“I find strength in the wilderness. Together with Volvo … I celebrate Sweden.”