Volvo Becomes Official Car Partner of Tennis’ Chennai Open

November 28, 2012

Volvo Auto India is the official car partner for Aircel Chennai Open 2013 in India.

Matches held from 31st December 2012 to 6th January 2013 will be played with the Volvo S60 holding prime position as a luxury sedan. The 2013 tournament marks the 5thconsecutive year that Volvo India has been associated with India’s only ATP World Tour Event. 

So apart from the two battling stars at the court, all eyes will be at the Super Sporty Volvo S60 which will be in the backdrop for all the matches.
The silent roar: Who says that bold statements can’t be made quietly? The Volvo S60 with its dynamic design is a living proof of that. Beneath its Scandinavian curves lies the true personification of silence and efficiency, the new D4 and D5 engine. It delivers 163 horses under the hood at its frugal best for a smooth and effortless conversation with the tarmac.

Intimacy meets luxury: The Volvo S60 succeeds in bringing together inspirational motoring comfort with individualism. Here, premium leather seats meet lavish space to create a cocoon of luxury. The Interior Air Quality System for clean cabin air and the Volvo Sensus with a touch interface showcase how well the S60 has been designed around you. The audio controls on the steering wheel help you enjoy uninterrupted entertainment without taking your eyes off the road.

Play it safe: The Volvo S60 helps save more than just the fun of driving. It’s a modern age technological marvel with innovative features like Laser Assisted Automatic Braking – City Safety that warns you if you are not able to apply brakes manually. Whiplash Protection System and Dynamic Stability Traction Control keep you safe and in command always.

Tomas Ernberg, Managing Director, Volvo Auto India, “It’s a pleasure to associate our brand with India’s only and South Asia’s premier ATP World Tour- Aircel Chennai Open 2013 for the 5th straight year. Volvo has been closely associated with tennis through ATP Volvo International for many years and this partnership with the 18th edition of Aircel Chennai Open will further strengthen Volvo’s association with the sport.”

Commenting about the partnership,  Ashu Jindal, COO, IMG Reliance said, “We are delighted to have Volvo Auto India associate their premium luxury sports car, the Volvo S60 as the official car for Aircel Chennai Open 2013. Volvo has a rich history of being associated with sports across the globe. The brands commitment to the tournament has been incredible and we definitely look forward to their continuous support in the future.”

The 18th edition of Aircel Chennai Open will feature an impressive line-up of tennis players including the Top 20 players- Tomas Berdych, Janko Tipsarevic, Marin Cilic and crowd’s favourite Stanislas Wawrinka. Both Indian and International participants will compete for the title.