Volkswagen Speed Off in Partner Role with DFB

May 23, 2012

Major German automobile manufacturer, ampoule Volkswagen, canada cheap is to take the role of Official Partner of the DFB Cup for the first time.

They will receive extensive advertising and marketing rights at all 63 games of the season. The fully comprehensive package of rights also includes logo positioning on the highly visible right shirt-sleeve of all 64 participating teams. This is the first time in the history of the competition that this section of the kit has been centrally marketed.

Denni Strich, unhealthy Marketing Director of the German Football Association, said: “We are delighted that Volkswagen, as another major international brand, is committed to this attractive competition. Through the marketing of the shirt sleeve further revenue for the participants of the DFB Cup will be achieved.”

Werner Eichhorn, Head of Sales and Marketing at Volkswagen cars Germany, added: “With the Volkswagen brand, we are already successfully engaged with various clubs in the Bundesliga. With the DFB Cup, we will from next season onwards be present all around Germany and in professional and amateur football at the same time. The excitement of the games along with the highly emotive environment and atmosphere conveyed for the fans throughout the DFB Cup season provides the ideal environment for us to present the Volkswagen brand.”