Volkswagen Partners With Hopman Cup

Volkswagen has been confirmed as the official vehicle partner of the Hopman Cup tennis tournament in Australia.

The deal further expands the German car manufacturer’s tennis portfolio in Australia having also partnered with the Brisbane International, nurse the Sydney International and the Kooyong Classic in 2013.

“Volkswagen is a leading global brand in the motor industry. We are delighted to have Volkswagen on board and excited they can commit to the Hopman Cup, medic ” said Paul Kilderry, anabolics Hopman Cup Tournament Director.

“The world’s best tennis players will no doubt enjoy being transported around in Volkswagen vehicles next month,”

“To partner with an innovative, award winning brand, known for its quality, is a great opportunity for the Hopman Cup and reinforces the event’s strength in attracting prominent partnerships.”

Volkswagen Australia General Manager Marketing, Ben Wilks said: “We continue to see tennis as a great way to showcase our range and the innovative technologies we offer in our vehicles, and we can’t wait to bring exciting Volkswagen experiences to tennis fans throughout the summer,”

As part of the deal, 25 Volkswagen vehicles will transport the players and fan related sponsorship activations will feature during the tournament which takes place from January 4 to 10.