Voestalpine Agree Two-Year Sponsorship Deal With Formula E

By bethany@isportconnect.com | May 8, 2018

Voestalpine has agreed a partnership deal with the Formula E electric car-racing series.

The Austrian technology and capital goods firm will support Formula E’s European races for the two-year period covering the 2018-19 and 2019-20 seasons.

The Voestalpine European Races will comprise events in Paris, Berlin, Rome and Monte Carlo, along with any other destinations that may be added to the calendar for next year.

The agreement takes Voestalpine into a new sponsorship category, which will feature its own rankings and a trophy.

Chairman of the management board at Voestalpine, Wolfgang Eder, said: “Accounting for around a third of our group revenue, for years the automotive industry has been a key driver of innovation and growth at Voestalpine. With our comprehensive automotive expertise we see huge potential to grow faster than in the traditional segments, especially in the electromobility sector.

“Both Formula E and Voestalpine are international pioneers when it comes to literally putting tomorrow’s technologies on today’s roads, and making them ready for series production. The aim of our partnership with Formula E is to jointly develop electromobility further, as well as to encourage technology transfer between automotive suppliers, manufacturers, and customers.”