ESL Confirms Partnership Deal With Vodafone

The world’s largest esports company, ESL, has named Vodafone as a premium partner.

The British multinational phone business will sponsor ESL’s flagship event series including Intel Extreme Masters, ESL One and ESL Pro League. The agreement will also include a live broadcast segment entitled ‘The Vodafone View’, content and advertising distribution as well as branding and activation at events.

Vodafone will continue to support ESL with a series of initiatives promoting diversity and female participation in esports. 

Serpil Timuray, Chief Operations & Strategy Officer at Vodafone Group, said of the deal: “We are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences.  I look forward to joining our customers across 25 countries in viewing ESL’s exciting esports tournaments, both at home and on their mobile devices.”

“We are thrilled to partner with Vodafone as our new telecommunication partner for various events,” said Ralf Reichert, CEO at ESL. “Together with Vodafone we are looking forward to connect even more people and create diversity in esports by ensuring better technological conditions for professional players, fans and ESL employees, fostering corporate responsibility projects and creating awareness around the esports industry to a broader audience. Vodafone is committed to support ESL with all their knowledge and strength and we could not be happier about that.”