Vodafone Renews Title Sponsorship of NRL’s Warriors

New Zealand National Rugby League outfit Vodafone Warriors have extended their partnership with their title sponsors until the end of the 2018 season.

The deal marks a 20-season, professional buy loyal partnership and New Zealand’s longest professional naming rights sponsorship. 

Vodafone New Zealand CEO Russell Stanners is proud of the company’s legacy with the club. 

“Every year our partnership with the Vodafone Warriors has become stronger and more enduring,” he said. 

“We are loyal fans as much as sponsors and we know Kiwis are too. That’s why we do this; to bring our customers and fans closer to the team they love – whether at home or in the stands. 

“The Vodafone Warriors are one of New Zealand’s most loved sports teams, with a cumulative New Zealand broadcast audience of more than 3.3 million people in 2013. 

“We look forward to supporting the Vodafone Warriors over the next five seasons. In 2014, we will be bringing some exciting mobile innovations to help our fans and customers throughout New Zealand better support the team.”

Vodafone’s renewal extends throughout the club, including the Vodafone Junior Warriors (under 20s) and the new Vodafone Warriors reserve grade side replacing the Auckland Vulcans in the New South Wales Cup. 

Since signing with New Zealand’s only team in the NRL in 1999, the company has made a significant investment to the club and supported it through thick and thin. 

“Vodafone’s loyalty in their support of the Vodafone Warriors has been nothing short of world-class,” said Vodafone Warriors chief executive Wayne Scurrah. 

“A 20-season partnership is almost unheard of in the era of professional sport and demonstrates Vodafone’s complete commitment to the Vodafone Warriors, the players and most of all, our fans.”